Category
Broadcast
01 / Project Snapshot
Back to Work
Broadcast Case Study
IBC24 News Channel Broadcast Packaging
A complete broadcast identity system for IBC24, covering the channel opener, screen language, news graphics, program packaging, social media visuals, and the full on-air design ecosystem.
Project Outcome
Complete news channel identity system
Outcome
Complete news channel identity system
02 / Project Snapshot
Core Work
Channel ID / Opener / News Packaging
03 / Project Snapshot
Project Direction
The final system gave IBC24 a more structured, energetic, and recognizable broadcast presence. The channel later strengthened its position as a leading regional news brand in MP/Chhattisgarh, with the visual identity supporting a sharper and more confident on-air experience.
Case Study Story
Built with context, not decoration.
Every project starts with the same question: what does the audience need to understand, feel, and do next? The answer shapes the visual language, content structure, motion, interface, and final delivery system.
Challenge
01The problem behind the project.
IBC24 needed more than a visual refresh. A news channel runs on speed, clarity, urgency, and trust. Every graphic element — from breaking news and live bugs to lower thirds, tickers, windows, phonos, headers, sponsor strips, and program openers — had to work as part of one disciplined on-air system.
Strategy
02The thinking that shaped the direction.
Cyber Magic approached the project as a complete broadcast ecosystem. The goal was to create a visual language that could handle the pressure of live news while still giving the channel a sharper, more premium identity. The system had to feel fast, regional, authoritative, and flexible enough for daily bulletins, special coverage, promos, and multiple program formats.
Solution
03The system that was created.
The work included a new channel ID and opener, the overall screen look, breaking news and live templates, headers, lower thirds, tickers, ticker sponsor formats, window layouts, phono graphics, news elements, social media graphics, and dedicated visual packaging for 10 different programs. Each program received its own opener, style treatment, headers, lowers, and graphic language while staying connected to the larger IBC24 brand system.
What Cyber Magic Delivered
A focused set of capabilities behind the project.
The work was shaped as a system — not a single visual output. Each capability supported the larger project direction and the way the audience experiences the brand.
Channel ID / Opener
News Packaging
Program Branding
Social Media Graphics
Visual System
Designed as a system, not a one-off screen.
The final direction is built to scale across formats, screens, teams, campaigns, and future communication needs.
Visual Language
A premium direction built around clarity, motion, depth, and business impact.
Clarity
01A sharper information hierarchy
The system is structured so the audience can understand the message quickly, whether they are watching, browsing, comparing, or deciding.
Consistency
02A repeatable creative system
Reusable visual rules, content blocks, motion cues, and interface patterns help the brand stay consistent across formats.
Momentum
03Designed for ongoing use
The final direction supports future campaigns, content, program extensions, digital updates, and growth activity.
