Category
Broadcast
01 / Project Snapshot
Back to Work
Broadcast Case Study
Jai Maharashtra News Channel Rebrand System
A complete news channel rebrand system for Jai Maharashtra, built to create a sharper on-air identity, stronger regional recall, and a more confident broadcast presence.
Project Outcome
Complete channel rebrand system
Outcome
Complete channel rebrand system
02 / Project Snapshot
Core Work
Channel Rebranding / News Packaging
03 / Project Snapshot
Project Direction
The final system helped Jai Maharashtra present itself with more visual confidence and consistency. It gave the channel a sharper broadcast personality, improved the structure of on-air communication, and created a flexible identity system that could support news, programs, promos, and digital extensions.
Case Study Story
Built with context, not decoration.
Every project starts with the same question: what does the audience need to understand, feel, and do next? The answer shapes the visual language, content structure, motion, interface, and final delivery system.
Challenge
01The problem behind the project.
Jai Maharashtra needed a broadcast identity that could feel rooted in Maharashtra while still looking modern, fast, and credible in a competitive news environment. The challenge was to create a system that could support breaking news, live coverage, headlines, debates, shows, promos, and digital video formats without losing consistency.
Strategy
02The thinking that shaped the direction.
Cyber Magic approached the rebrand as a full on-air ecosystem rather than a set of isolated graphics. The direction focused on regional strength, newsroom urgency, clean information hierarchy, and repeatable motion logic. Every element had to help the channel communicate faster, look more authoritative, and stay visually recognizable across different programming formats.
Solution
03The system that was created.
The rebrand system included channel packaging direction, opener treatment, screen look, breaking news elements, live bugs, headers, lower thirds, ticker formats, windows, phono graphics, promo direction, motion graphics, and show-specific visual treatments. The design language was built to feel bold, disciplined, and suitable for daily news operations while giving the channel a stronger premium identity.
What Cyber Magic Delivered
A focused set of capabilities behind the project.
The work was shaped as a system — not a single visual output. Each capability supported the larger project direction and the way the audience experiences the brand.
Channel Rebranding
News Packaging
Motion Graphics
Program Identity
Visual System
Designed as a system, not a one-off screen.
The final direction is built to scale across formats, screens, teams, campaigns, and future communication needs.
Visual Language
A premium direction built around clarity, motion, depth, and business impact.
Clarity
01A sharper information hierarchy
The system is structured so the audience can understand the message quickly, whether they are watching, browsing, comparing, or deciding.
Consistency
02A repeatable creative system
Reusable visual rules, content blocks, motion cues, and interface patterns help the brand stay consistent across formats.
Momentum
03Designed for ongoing use
The final direction supports future campaigns, content, program extensions, digital updates, and growth activity.
